Resources
SEO Strategy Library
Find search demand and decide which pages to build. Strategies are grouped by topic so you can start with the problem you need to solve.
Browse by topic
Keyword Research
Start with customer language, expand into long-tail demand, map search intent, and decide which opportunities deserve a page.
View all 8 strategies
Competitive Analysis
Find out which domains really hold your search results, measure the keyword and link gap honestly, and decide what is worth taking.
View all 4 strategies
Start with a strategy
Go straight to a workflow if you already know what you need to do.
Seed from conversation, not a volume report
Harvest seed keywords from sales calls and support tickets using the language customers already use.
What are long-tail keywords, and how to mine them
Find long-tail keywords in People Also Ask, autocomplete, and Search Console queries where your pages already rank.
Find out who your real competitors are
The domains sharing your SERPs are rarely the companies on your battlecard. Compare a keyword set and read the list you actually compete against.
Keyword gap analysis: subtract the brand terms first
Most ranked-keyword lists are mostly brand. Strip brand from both sides and the gap becomes a short, buildable list.